Elin, Larry. <br/><br/>
Designing and producing the television commercial / 
 Television commercial 
Larry Elin and Alan Lapides. 
 - 1 ST 
 - Boston :  Pearson A and B,  c2004. 
 - x, 254 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 248) and index. 
<br/><br/><label>ISBN: </label>0205365388 (alk. paper) 
<br/><br/><label>LCCN: </label>2003044417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / E45 2004 
<br/><br/><label>Dewey Class. No.: </label>659.143