TY - BOOK AU - Elin,Larry AU - Lapides,Alan TI - Designing and producing the television commercial SN - 0205365388 (alk. paper) AV - HF6146.T42 E45 2004 U1 - 659.143 21 PY - 2004/// CY - Boston PB - Pearson A and B KW - Television advertising N1 - Includes bibliographical references (p. 248) and index ER -