Electronic media management /
Peter K. Pringle, Michael F. Starr, William E. McCavitt
- 4th ed
- Boston : Focal Press, c1999
- xv, 440 p. : ill. ; 26 cm
Includes bibliographical references (p. 425-433) and index
0240803329 (pbk. : alk. paper)
99011797
Broadcasting--Management Television stations--Management Radio stations--Management