Pringle, Peter K

Electronic media management / Peter K. Pringle, Michael F. Starr, William E. McCavitt - 4th ed - Boston : Focal Press, c1999 - xv, 440 p. : ill. ; 26 cm

Includes bibliographical references (p. 425-433) and index

0240803329 (pbk. : alk. paper)

99011797


Broadcasting--Management
Television stations--Management
Radio stations--Management

HE8689.6 / .M33 1999

384.54068