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3548
3548
17959810
20180317093813.0
131202s2015 maua b 001 0 eng
9780132366007
013232366002
DLC
eng
DLC
rda
pcc
HD62.7
.M3768 2015
658.02/2
23
Mariotti, Steve,
1953-
Entrepreneurship & small business management /
Steve Mariotti, Caroline Glackin.
Entrepreneurship and small business management
Second edition.
Boston :
Pearson,
2010
xxii, 697 pages :
illustrations ;
28 cm
text
rdacontent
unmediated
rdamedia
volume
rdacarrier
Includes bibliographical references and index.
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
Small business
Management.
Entrepreneurship.
Glackin, Caroline.
7
cbc
orignew
1
ecip
20
y-gencatlg
ddc
BK