TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing
SN  - 9780273717362
AV  - HF5415 .B485 2008
U1  - 658 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0820/2008026073.html
ER  -