Hair, Joseph F Essentials of marketing research / Joseph F. Hair, Jr. [and others] - 1st ed - Boston : McGraw-Hill/Higher Education, c2008 - xvi, 382 pages : illustrations ; 26 cm ISBN: 9780073381022 (alk. paper) 0073381020 (alk. paper) LCCN: 2007009178 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .E894 2008 Dewey Class. No.: 658.8/3