Hair, Joseph F

Essentials of marketing research / Joseph F. Hair, Jr. [and others] - 1st ed - Boston : McGraw-Hill/Higher Education, c2008 - xvi, 382 pages : illustrations ; 26 cm

9780073381022 (alk. paper) 0073381020 (alk. paper)

2007009178


Marketing research

HF5415.2 / .E894 2008

658.8/3