TY  - BOOK
AU  - Perreault,William D
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 0073404713 (alk. paper)
AV  - HF5415 .M378 2008
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 601-655) and index
ER  -