Frings, Gini Stephens

Fashion : from concept to consumer / Gini Stephens Frings - Ninth edition - xxii, 474 pages : illustrations (chiefly color) ; 29 cm

Includes bibliographical references and index

The fundamentals of fashion -- Fashion development -- Consumer demand and fashion marketing -- Fashion change and consumer acceptance -- Fashion research and resources -- The raw materials of fashion -- Textile fiber and fabric production -- Textile product development and marketing -- Trims, leather, and fur -- Fashion manufacturing and marketing -- International fashion -- Product and design development -- Apparel production and global sourcing -- Accessory and fur manufacturing -- Wholesale marketing and distribution -- Fashion retailing -- Retailing -- Retail fashion merchandising -- Retail fashion marketing

0131590332 9780131590335

2007014923


Fashion
Clothing trade
Fashion merchandising

TT518 / .F74 2008

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