Fashion : from concept to consumer /
Gini Stephens Frings
- Ninth edition
- xxii, 474 pages : illustrations (chiefly color) ; 29 cm
Includes bibliographical references and index
The fundamentals of fashion -- Fashion development -- Consumer demand and fashion marketing -- Fashion change and consumer acceptance -- Fashion research and resources -- The raw materials of fashion -- Textile fiber and fabric production -- Textile product development and marketing -- Trims, leather, and fur -- Fashion manufacturing and marketing -- International fashion -- Product and design development -- Apparel production and global sourcing -- Accessory and fur manufacturing -- Wholesale marketing and distribution -- Fashion retailing -- Retailing -- Retail fashion merchandising -- Retail fashion marketing