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658.802 P.P.F 2005
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2016-11-16
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.P45 2005
658.802
Pelsmacker, Patrick de,
1957-
Foundations of marketing communications :
a European perspective /
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
1st ed.
Harlow, England ;
New York :
Financial Times/Prentice Hall,
2005.
xiv, 328 p., [8] p. of plates :
ill. (some col.) ;
25 cm.
Includes bibliographical references and indexes.
Communication in marketing
Europe.
Advertising.
Geuens, Maggie,
1969-
Bergh, Joeri van den,
1971-
Pelsmacker, Patrick de,
1957-
Marketing communications.
7
cbc
orignew
1
ocip
20
y-gencatlg
ddc
BK