TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
AU  - Pelsmacker,Patrick de
TI  - Foundations of marketing communications: a European perspective 
SN  - 0273703862
AV  - HF5415.123 .P45 2005
U1  - 658.802 
PY  - 2005///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Communication in marketing
KW  - Europe
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -