Fundamentals of selling : customers for life through service /
Charles M. Futrell.
- 9th ed.
- Boston, Mass. : McGraw-Hill/Irwin, 2006.
- xxv, 658 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 639-643) and index.
System requirements for accompanying CD-ROM: 133MHz IBM-compatible PC; Windows 98/Me/NT4/2000/XP.