TY  - BOOK
AU  - McPhail,Thomas L
TI  - Global communication: theories, stakeholders, and trends 
SN  - 9781444330304 (pbk. : alk. paper)
AV  - P96.I5 M37 2010
U1  - 302.2 22
PY  - 2010///
KW  - Communication, International
KW  - Communication
KW  - International cooperation
N1  - Includes bibliographical references and index; Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions
ER  -