Johansson, Johny K. Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, c2009. - xix, 662 p. : ill. ; 29 cm. Includes bibliographical references and indexes. ISBN: 9780073381015 (alk. paper) 0073381012 (alk. paper) LCCN: 2008039034 Subjects--Topical Terms: Export marketing.Export marketing--Management. LC Class. No.: HF1416 / .J63 2009 Dewey Class. No.: 658.84