Global marketing /
Warren J. Keegan, Mark C. Green
- 5th ed
- Upper Saddle River, N.J. : Pearson/Prentice Hall, ℗♭2008
- xxiv, 643 pages : illustrations ; 28 cm
Includes bibliographical references.
Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments