TY  - BOOK
AU  - Keegan,Warren J
AU  - Green,Mark C
TI  - Global marketing
SN  - 9780131754348
AV  - HF1416 .K443 2008
U1  - 658.84 
PY  - 2008///
KW  - Export marketing
N1  - Includes bibliographical references
N2  - Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
UR  - http://catdir.loc.gov/catdir/toc/ecip081/2007039742.html
ER  -