TY  - BOOK
AU  - O'Guinn,Thomas C
AU  - Allen,Chris T
AU  - Semenik,Richard J
TI  - Advertising and integrated brand promotion
SN  - 0324568622
AV  - HF5821 .O39 2009
U1  - 659.1 
PY  - 2009///
CY  - Mason, Ohio
PB  - South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
ER  -