TY  - BOOK
AU  - Weinreich,Nedra Kline
TI  - Hands-on social marketing: a step-by-step guide 
SN  - 0761908668
AV  - HF5414 .W44 1999
U1  - 658.8 21
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Social marketing
N1  - Includes bibliographical references (p. 223-240) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006007-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/99006007-t.html
ER  -