Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 6th ed. 
 - Boston :  McGraw-Hill,  c2004. 
 - xxvi, 779, [67] p. :  col. ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. EN1-EN25) and index. 
<br/><br/><label>ISBN: </label>0072536764 (alk. paper) 0071214380 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003042015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1