TY - BOOK AU - Belch,George E. AU - Belch,Michael A. TI - Advertising and promotion: an integrated marketing communications perspective / 10th ed SN - 9789814575119 AV - HF5823 .B387 2015 U1 - 659.1 23 PY - 2015///] CY - New York, NY PB - McGraw-Hill KW - Advertising KW - Sales promotion KW - Communication in marketing N1 - Includes bibliographical references (pages 280-810) and indexes ER -