Parente, Donald <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
 Guide to marketing communication plans  Marketing communication plans 
Donald E. Parente 
 - 4th ed 
 - Mason, Ohio :  Thomson/South-Western,  c2006 
 - xxvi, 400 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324322712  (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1