Surmanek, Jim. Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek. - 1st ed - New York : McGraw-Hill, c2004. - viii, 337 p. ; 23 cm. ISBN: 0071422145 (pbk. : alk. paper) LCCN: 2003003684 Subjects--Topical Terms: Advertising media planning--Dictionaries. LC Class. No.: HF5826.5 / .S848 2004 Dewey Class. No.: 659.103 / S.J.A