TY  - BOOK
AU  - Hogarth,Mary
AU  - Jenkins,John
TI  - How to launch a magazine in this digital age
SN  - 9781441161901 (hardback)
AV  - Z286.E43 H75 2014
U1  - 070.5797 23
PY  - 2014///
CY  - New York
PB  - Bloomsbury Academic
KW  - Electronic publishing
KW  - Electronic journals
KW  - Publishing
N1  - Includes bibliographical references (p. [212]-214) and index; Machine generated contents note: -- Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion
N2  - "Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats.  The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"--
UR  - http://www.netread.com/jcusers2/bk1388/901/9781441161901/image/lgcover.9781441161901.jpg
ER  -