Sissors, Jack Zanville,  1919- <br/><br/>
Advertising media planning \ 
Jack Zanville Sissors. 
 - 6th ed. 
 - Chicago :  McGraw-Hill,  c2002. 
 - xviii, 445 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844215635 (alk. paper) 
<br/><br/><label>LCCN: </label>2002022717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S57 2002 
<br/><br/><label>Dewey Class. No.: </label>659.111  / S.J.A