Advertising, promotion, and supplemental aspects of integrated marketing communications /
Terence A. Shimp.
- 4th ed.
- Fort Worth : Dryden Press, c1997.
- xxiv, 589 p. : col. ill. ; 27 cm.
- The Dryden Press series in marketing .
Includes bibliographical references and index.
0030103525
96085295
Communication in marketing. Sales promotion. Advertising. Direct marketing.