Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 8th ed 
 - Boston :  McGraw-Hill Irwin,  c2009 
 - xxv, 838 p. :  col. ill. ;  29 cm 
<br/><br/>Includes bibliographical references (p. 783-813) and indexes 
<br/><br/><label>ISBN: </label>9780071284400 0073381098 (alk. paper) 
<br/><br/><label>LCCN: </label>2008018250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2009 
<br/><br/><label>Dewey Class. No.: </label>659.121