Leonard, Neil. <br/><br/>
Idea generation / 
Neil Leonard, Gavin Ambrose. 
 - 1st ed 
 - Lausanne :  AVA Academia,  c2013. 
 - 192 p. :  ill. (chiefly col.) ;  23 cm. 
 - Basics graphic design ;  03 .
 - Basics graphic design ;  03. .
<br/><br/>1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas. 
<br/><br/><label>ISBN: </label>9782940411818 (pbk.) 2940411816 (pbk.) 
<br/><br/><label>LCCN: </label>2012540470 
<br/><br/><label>Nat. Bib. No.: </label>GBB248143  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016087365  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic design (Typography)<br/>Graphic arts.
<br/><br/><label>LC Class. No.: </label>Z246  / .L55 2013 
<br/><br/><label>Dewey Class. No.: </label>741.6