TY  - BOOK
AU  - Leonard,Neil
AU  - Ambrose,Gavin
TI  - Idea generation
T2  - Basics graphic design
SN  - 9782940411818 (pbk.)
AV  - Z246 .L55 2013
U1  - 741.6 23
PY  - 2013///
CY  - Lausanne
PB  - AVA Academia
KW  - Graphic design (Typography)
KW  - Graphic arts
N1  - 1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas
ER  -