TY - BOOK AU - Shimp,Terence A. AU - Shimp,Terence A. TI - Advertising, promotion, and other aspects of integrated marketing communications SN - 0324321430 AV - HF5415.123 .S54 2007 U1 - 658.82 22 PY - 2007/// CY - Mason, OH PB - Thomson/South-Western KW - Communication in marketing KW - Sales promotion KW - Advertising KW - Direct marketing N1 - Includes bibliographical references and indexes UR - http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html UR - http://www.loc.gov/catdir/enhancements/fy1514/2005936424-d.html UR - http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html ER -