International marketing and export management /
Gerald Albaum, Edwin Duerr.
- 7th ed.
- Harlow, England ; New York : Financial Times Prentice Hall, 2011.
- xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.