International marketing and export management
Albaum, Gerald.
creator
Duerr, Edwin.
text
bibliography
enk
Harlow, England
New York
Financial Times Prentice Hall
2011
7th ed.
monographic
eng
xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
Gerald Albaum, Edwin Duerr.
Includes bibliographical references and index.
Export marketing
Management
HF1416 .I617 2011
658.84
9780273743880 (pbk.)
0273743880 (pbk.)
2011001761
DLC
110121
20170429080705.0
16619093