TY  - BOOK
AU  - Albaum,Gerald
AU  - Duerr,Edwin
TI  - International marketing and export management
SN  - 9780273743880 (pbk.)
AV  - HF1416 .I617 2011
U1  - 658.84 22
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and index; International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities
ER  -