Baran, Stanley J <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran 
 - 6th ed 
 - New York :  McGraw-Hill Higher Education,  c2010 
 - xxiv, 450, [42] p. :  col. ill. :  28 cm 
<br/><br/>Includes bibliographical references (p. R-1 - R-12) and index 
<br/><br/>Laying the groundwork -- Mass communication, culture, and media literacy -- The evolving mass communciation process -- Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Supporting industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media 
<br/><br/><label>ISBN: </label>9780071078771 0073378909  
<br/><br/><label>LCCN: </label>2008045663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2010b P90  / .B284 2010b 
<br/><br/><label>Dewey Class. No.: </label>302.23