TY  - BOOK
AU  - Baran,Stanley J
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9780071078771
AV  - P90 .B284 2010b
U1  - 302.23 22
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references (p. R-1 - R-12) and index; Laying the groundwork -- Mass communication, culture, and media literacy -- The evolving mass communciation process -- Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Supporting industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
ER  -