01200cam a2200301Ia 4500
0
0
ddc
0
0
MSA
MSA
First floor - Management
2016-11-16
0
658.84 S.A.I 2008
10835
2016-11-16 00:00:00
2016-11-16
BK
5321
5321
213435953
OCoLC
20170328091211.0
080317s2008 ne a b 001 0 eng d
0750686855 (pbk.)
9780750686853 (pbk.)
(OCoLC)213435953
YDXCP
YDXCP
BAKER
BTCTA
OI@
UAB
BWX
MUQ
U5D
ASC
GV716
.S552 2008
GV716
.S552 2008
658.84
Smith, Aaron,
1972-
Introduction to sport marketing /
Aaron C.T. Smith.
1st ed.
Amsterdam ;
Oxford :
Elsevier Butterworth-Heinemann,
2008.
xiii, 326 p. :
ill. ;
25 cm.
Sport management series
Includes bibliographical references and index.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
Sports
Marketing.
Sport management series (Oxford, England)
ddc
BK