Introduction to sport marketing
Smith, Aaron
1972-
creator
text
bibliography
ne
Amsterdam
Oxford
Elsevier Butterworth-Heinemann
2008
1st ed.
monographic
eng
xiii, 326 p. : ill. ; 25 cm.
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
Aaron C.T. Smith.
Includes bibliographical references and index.
Sports
Marketing
GV716 .S552 2008
GV716 .S552 2008
658.84
Sport management series (Oxford, England)
0750686855 (pbk.)
9780750686853 (pbk.)
YDXCP
080317
20170328091211.0
213435953