TY  - BOOK
AU  - Smith,Aaron
TI  - Introduction to sport marketing
T2  - Sport management series
SN  - 0750686855 (pbk.)
AV  - GV716 .S552 2008
U1  - 658.84 
PY  - 2008///
CY  - Amsterdam, Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport
ER  -