Kleppner's advertising procedure /
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
- 16th ed
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
- xvii, 766 p. : col. ill. ; 29 cm
Includes bibliographical references and index
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising