TY  - BOOK
AU  - Lane,W.Ronald
AU  - King,Karen Whitehill
AU  - Russell,Thomas
AU  - Kleppner,Otto
TI  - Kleppner's advertising procedure
SN  - 0131404121
AV  - HF5823 .K45 2005
U1  - 659.1 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index; The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
ER  -