Russell, Thomas, 1941- Kleppner's advertising procedure / Advertising procedure J. Thomas Russell, W. Ronald Lane. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xviii, 716 p. : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 9780139619137 0139619135 LCCN: 98017851 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .K45 1999 Dewey Class. No.: 659.1 / R.T.K