Lane, W. Ronald, 1940- Kleppner's advertising procedure / Advertising procedure W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. - 17th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xx, 829 p. : ill. (chiefly col.) ; 29 cm. Includes bibliographical references and index. ISBN: 9780132308298 0132308290 LCCN: 2007021990 Nat. Bib. No.: GBA738752 bnb Nat. Bib. Agency Control No.: 013751208 Uk Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .K45 2008 Dewey Class. No.: 659.1