TY  - BOOK
AU  - Lane,W.Ronald
AU  - King,Karen Whitehill
AU  - Russell,Thomas
TI  - Kleppner's advertising procedure
SN  - 9780132308298
AV  - HF5823 .K45 2008
U1  - 659.1 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0719/2007021990.html
ER  -