Michman, Ronald D. <br/><br/>
Lifestyle marketing :  reaching the new American consumer / 
Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. 
 - 1st ed. 
 - Westport, Conn. :  Praeger,  2003. 
 - xii, 241 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [221]-227). 
<br/><br/><label>ISBN: </label>1567206409 (alk. paper) 
<br/><br/><label>LCCN: </label>2003057995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--United States.<br/>Target marketing--United States.<br/>Consumers' preferences--United States.<br/>Consumer behavior--United States.<br/>Lifestyles--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .M535 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8343