TY - BOOK AU - Michman,Ronald D. AU - Mazze,Edward M. AU - Greco,Alan James TI - Lifestyle marketing: reaching the new American consumer SN - 1567206409 (alk. paper) AV - HF5415.127 .M535 2003 U1 - 658.8343 22 PY - 2003/// CY - Westport, Conn. PB - Praeger KW - Market segmentation KW - United States KW - Target marketing KW - Consumers' preferences KW - Consumer behavior KW - Lifestyles N1 - Includes bibliographical references (p. [221]-227) ER -