TY  - BOOK
AU  - Solomon,Michael R
AU  - Marshall,Greg W
AU  - Stuart,Elnora W
TI  - Marketing: real people, real choices 
SN  - 9781292023168 (pbk.)
AV  - HF5415.35 .S65 2014
U1  - 658.8 22
PY  - 2014///]
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Vocational guidance
N1  - Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks
ER  -