Pride, William M <br/><br/>
Marketing express / 
William M. Pride, O.C. Ferrell 
 - 1st ed 
 - Boston, Mass. :  Houghton Mifflin Company,  2009 
 - 1 v. (various pagings) . :  col. ill. ;  28 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780547060033 0547060033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8