TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130336297
AV  - HF5415.13 .K64 2003
U1  - 658.8 21
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Administraci©đn de mercadeo
N1  - Includes bibliographical references and indexes
N2  - This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape
ER  -