TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
T2  - The Prentice Hall international series in marketing
SN  - 0130122173
U1  - 658.8 
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Understanding Marketing Management --; Marketing in the Twenty-First Century --; Marketing Tasks --; Marketing Concepts and Tools --; Company Orientations Toward the Marketplace --; How Business and Marketing Are Changing --; Building Customer Satisfaction, Value, and Retention --; Defining Customer Value and Satisfaction --; The Nature of High-Performance Businesses --; Delivering Customer Value and Satisfaction --; Attracting and Retaining Customers --; Customer Profitability: The Ultimate Test --; Implementing Total Quality Management --; Winning Markets: Market-Oriented Strategic Planning --; Corporate and Division Strategic Planning --; Business Strategic Planning --; The Marketing Process --; Product Planning: The Nature and Contents of a Marketing Plan --; Marketing Planning for the Twenty-First Century --; Analyzing Marketing Opportunities --; Gathering Information and Measuring Market Demand --; The Components of a Modern Marketing Information System --; Internal Records System --; Marketing Intelligence System --; Marketing Research System --; Marketing Decision Support System --; An Overview of Forecasting and Demand Measurement --; Scanning The Marketing Environment --; Analyzing Needs and Trends in the Macroenvironment --; Identifying and Responding to the Major Macroenvironment Forces --; Analyzing Consumer Markets and Buyer Behavior --; A Model of Consumer Behavior --; The Major Factors Influencing Buyer Behavior --; The Buying Decision Process --; The Stages of the Buying Decision Process --; Analyzing Business Markets and Business Buying Behavior
ER  -