McDonald, Malcolm <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald 
 - 5th ed 
 - Oxford :  Butterworth-Heinemann,  2002 
 - xix, 630 p. :  ill. ;  25 cm 
<br/><br/><label>ISBN: </label>0750656255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.802