Malhotra, Naresh K Marketing research : an applied orientation / Naresh K. Malhotra - 6th ed - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxxi, 897 p. : ill. ; 29 cm Includes bibliographical references . ISBN: 9780136085430 (casebound : alk. paper) 0136085431 (casebound : alk. paper) 9780136085447 (hbk.) 013608544X (hbk.) LCCN: 2009011023 Nat. Bib. No.: GBA9A1040 bnb 015-39573 bnb Nat. Bib. Agency Control No.: 015395735 Uk Subjects--Topical Terms: Marketing researchMarketing research--Methodology LC Class. No.: HF5415.2 / .M29 2010 HF5415.2 / .M29 2010 Dewey Class. No.: 658.83