TY  - BOOK
AU  - Malhotra,Naresh K
TI  - Marketing research: an applied orientation 
SN  - 9780136085430 (casebound : alk. paper)
AV  - HF5415.2 .M29 2010
U1  - 658.83 22
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references
ER  -